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Sumangal Banaras

  • Category
  • Banarasi Saree Retailers
  • Service
  • 360° Digital Marketing

The Objective

Located in the holy city of Ganga, Varanasi, the Sumangal Banaras-Retail Shop specializes in pure, designer, and handwoven sarees that reflect the rich cultural heritage of the region. With a loyal local customer base, the shop recognized the need to expand its reach beyond the physical store. As more consumers turned to online shopping, the shop aimed to establish a strong online presence to attract both regular customers and new clientele.

The goals set by the client were clear:

E-commerce Website

Develop a user-friendly e-commerce platform to facilitate online shopping and showcase beautiful saree collections.

To increase recognition of the Pure Banarasi brand among potential customers, particularly in the digital sphere.

To establish a solid and engaging online footprint that would connect with customers and foster loyalty.

To enhance visibility within the local market to attract nearby customers seeking quality sarees.

The Challenge

The journey to establishing an online presence was not without its challenges:

High Competition
& Cluttered Market

The saree market in India is highly competitive, with numerous brands vying for attention. Differentiating the Pure Banarasi brand in such a crowded space required innovative strategies.

Attracting Customers D2C

Engaging directly with consumers (D2C) necessitated a strategic approach to showcase the unique qualities of the sarees effectively.

Upscaling Offline
to Online

Transitioning from a traditional retail model to an online business required overcoming technological hurdles and adopting digital marketing practices.

The Solution

To tackle these challenges, Olivecloud implemented a comprehensive strategy tailored to the client’s needs:

Local
SEO

Optimized the shop’s online presence for local searches, targeting local keywords and enhancing visibility on Google Maps for nearby customers.

E-commerce
Website

Developed a user-friendly e-commerce site for easy browsing and purchasing of sarees, featuring high-quality images and secure payment options.

Strategic
Campaigns

Launched targeted ads on social media and search engines to drive traffic to the website and boost brand visibility.

Social Media
Awareness

Utilized Instagram and Facebook to create engaging content showcasing sarees and craftsmanship, building a community of saree enthusiasts.

Google My
Business

Optimized the Google business profile to enhance local visibility, providing essential information like location, hours, and contact details.

The Result and ROI

Social Media Management & Marketing

Established a vibrant social media presence that effectively engaged customers and showcased the shop’s offerings, resulting in increased follower engagement and interactions.

The Result and ROI

Full-fledged Website

The launch of the e-commerce website enabled customers to shop online effortlessly, leading to a significant increase in sales and customer inquiries.

The Result and ROI

Increased Brand
Awareness

Enhanced brand recognition through strategic social media campaigns and digital marketing efforts, making Pure Banarasi a preferred choice among saree shoppers.

Strategic Ad
Campaigns

Targeted advertising campaigns significantly improved ROI, attracting new customers while re-engaging existing ones with promotions and exclusive offers.

Google Business Profile

The GMB profile’s optimization efforts improved visibility in local searches, making it easy for nearby customers to discover the shop and visit physically.

SEO Optimization & Organic Growth

Effective SEO practices resulted in a steady increase in organic traffic, with the website ranking higher in search results for relevant keywords.

User-Friendly
Content Creation

Olivecloud focused on creating informative and engaging content that resonated with the target audience, enhancing user engagement and encouraging repeat visits.

Key Takeaways

Embrace Digital Transformation

Transitioning from offline to online requires a comprehensive strategy and the right tools to succeed in the digital marketplace.

Local SEO is Essential

Optimizing for local search is crucial for attracting nearby customers and establishing a strong community presence.

Engagement Drives Success

A strong social media presence fosters customer interaction and loyalty, enhancing brand awareness and sales.

Data-Driven Marketing

Utilizing analytics to track performance helps refine marketing strategies, ensuring continuous improvement and growth.

Content Matters

Quality content not only enhances SEO but also builds relationships with customers by providing valuable information and insights.

Are you ready to take your business to new heights, just like Sumangal Banaras? Whether you want to establish an e-commerce platform, boost brand awareness, or enhance your local reach, Olivecloud is here to guide you!

Book a free consultation

We help brands thrive in the digital world by developing tailored digital strategies. Partner with us to maximize your brand’s potential.

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